The intelligence

Everything Ember does while you're on the tools.

Ember isn't another inbox to check. It's a system that scores every relationship, drafts in your voice, briefs you before calls, and closes the loop on every referral — so the relationship stays warm whether or not you got to it today. Here's the whole engine, piece by piece.

The two numbers that matter

One says you've earned it. One says it's slipping.

Not revenue, not pipeline value. Ember measures the two things that actually govern a referral business: whether you're worthy of the next vouch, and whether each relationship is warming or going cold.

The primary metric — free forever

Your Honor Score

A single number, computed automatically and tracked over time, that answers the only question a referral partner cares about: when I send you a name, do you honor it? It's deterministic, it costs nothing, and it never stops updating.

  • Speed to first contact (25%) — how fast you act on a warm name, because every hour past 24 lowers the odds
  • Follow-through rate (30%) — do you actually work the referrals you're handed
  • Loop closure rate (30%) — does the referring partner always learn how it went
  • Outbound quality (15%) — are your touches worth receiving
Honor Score · Mitchell HVAC▲ up from 82
91
Composite — last 90 days
Trending up · secure
Speed to first contact96
Follow-through rate89
Loop closure rate93
Outbound quality82
Never wonder who's cooling off

Relationship Health

One headline number per partner, and its trajectory — building, holding, or eroding. Ember reads the signals behind the scenes and tells you, in plain language, what's moving it. It's a read on the relationship, not a scorecard you have to manage.

  • Directional, not a ledger — momentum, never a tally of "I gave 3, you gave 2"
  • Plain-language drivers — "34 days since a real touch," not a grid of sub-scores
  • Surfaces the quiet risk — the partner who's drifting before you'd ever notice
Relationship Health · Sandra Okafor
78
Health · Champion
▲ Trending up · secure
Perfect loop closure — she refers from conviction, and always hears back.
!
Last meaningful touch was 34 days ago. Time for a warm, no-ask check-in.
Every word, in your voice

It drafts. You approve. Nothing sounds like a template.

Ember writes from what's actually true — their world, their wins, your shared history — and in your tone, drawn from your Vitalspark constellation. You review and send; it never sends as a tool or a no-reply.

Reach out without the awkward

Smart Touch

Three genuinely researched ways to reach out — not one generic nudge. Ember reads what's happening around the person and hands you options, so staying in touch never feels like going through the motions.

  • A personal note from your shared history
  • Something near them — a local event, family first
  • A recent article in their world, worth forwarding
Smart Touch · Marcus Webb
Personal — from your history
"Marcus — still thinking about that call where you walked me through the Henderson deal. You've got a way of making complicated things feel simple. How's the new office coming?"
Near them this week
"Saw the East Valley Contractors mixer is back Thursday in Gilbert — right up your alley. You going? Would be good to catch up in person."
Recent, in his world
"This piece on the '26 permitting changes made me think of you — you called this six months ago. Worth a read: …"
Make the network work both ways

Two-way introductions

Ember reads your whole network — profession, research, who each person actually serves — and surfaces introductions that create value in both directions. Same market, complementary needs, with a real human hook and no cross-country dead ends.

  • Two-way by design — never a favor extracted from one for the other
  • Geography-aware — matches people who can actually work together
Suggested intro for your client
DP
Doug Palmer
Home inspector · Phoenix, AZ
Match 94%
For your client — Doug inspects 30+ homes a month in your client's exact service area; every one is a termite lead.
For Doug — a same-day termite partner he can hand clients with confidence.
◆ Both coach youth baseball in the East Valley.
SC
Sarah Chen
Fee-only planner · Chandler, AZ
Match 88%
Mutual — Sarah's clients are business owners planning exits; your client's are the same. A natural two-way loop.
Honor the ones who show up

Recognition

When a partner goes out of their way for you, Ember drafts the acknowledgment — a private thank-you, a public shout-out, or a note worth remembering — in your voice, so the people who invest in you feel it.

Smart Touch · Donna Park
Private thank-you
"Donna — that intro to the Hendersons already turned into a signed job. You didn't have to do that, and I noticed. I owe you a coffee."
Public shout-out
"Half my best clients this year trace back to one person: Donna Park. If you need a realtor who actually looks out for people, that's her."
A note worth keeping
"Three referrals this quarter, every one a fit. You've got a real read on who belongs together — thank you."
Running quietly, always

The background intelligence — and it's free.

Credits are spent only when you put something in. The work Ember does on its own to keep you honorable — briefs, loop closure, the digest, both scores — never costs a credit. This is the part you never have to manage.

Walk in already knowing

The 60-second pre-call brief

Before any conversation, Ember pulls the whole relationship — their latest, what to open with, what to avoid — into a brief you can read in the parking lot. Auto-sent the morning of a booked call, so you're never cold.

1:1 Brief · Marcus Webb · generated just now
Context going in
High-value partner, relationship secure. He's sent you 4 referrals this year — you've closed the loop on all four.
What's new in his world
Opened a second location in Gilbert last month; posting about hiring.
Conversation starters
  • Ask how the Gilbert opening is going — it's clearly a stretch
  • He mentioned wanting more commercial work; you know two GCs
What to avoid
Don't lead with an ask — he values being seen first.
The thing everyone forgets

Loop closure, automatically

At every milestone in a referral's journey, the partner who sent it gets a warm two-to-three sentence update — from your real email address. It never overshares, it never lets them wonder, and it's the single habit that keeps the good partners sending.

Loop closure · to Kevin Torres
"Kevin — quick update on Nina, the referral you sent my way: we connected Tuesday and she's booked for a consult next week. Really appreciate you thinking of me — I'll keep you posted on how it goes."
✓ Sent from your address · automatically at booking
The Monday digest

Monday morning, your week ahead in one email: the three moves that matter, who you owe a referral, who's overdue for a touch, and which calls have briefs waiting. Not a dashboard you check — a plan that finds you.

Cross-referral matching

Ember reads across your whole network with semantic matching to find the introductions hiding in plain sight — the two people who should already know each other. A Growth capability that turns your list into a network.

Follow-through sequences

A warm name comes in and a gentle sequence fires — Day 0, 2, 5, 10 — so nothing sits in an inbox and goes cold. Always from your address, always pausable in one click.

You hold the brake

Automation-Paused is honored before every send, on the whole account or a single relationship. Ember never sends from a tool address, and never sends anything you can't stop.

The intelligence, working while you work

See it running on
a real network.

Click around a live Ember workspace — the scores, the drafts, the briefs — on sample data. No login, nothing to install.